25 September 2024
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25 September 2024
Australia is home to a thriving community of great brands that have managed to stand out, not just for their products but for their powerful, authentic brand messaging. What we love about the Australian relaxed culture is it allows a...
Read Article25 September 2024
If you're lucky enough to join a brand workshop with Creative Resort (cue the humble brag), you'll definitely hear our creative team toss around a few fancy-sounding brand terms. Sure, they may sound like they belong in the same family...
Read Article9 August 2024
That’s right, we’ve been driving with the navigation sorted and have been picking up some cool inspiration. Now we've finally arrived. Welcome to the New Creative Resort! We’re pretty chuffed to announce the rebrand and repositioning of the business. After...
Read Article17 November 2023
In the aftermath of the All Energy Conference in Melbourne this year, Creative Resort had the pleasure of hosting a networking event for our longstanding client, Trina Solar. The night unfolded at Crown Casino Horizons location, providing a perfect setting...
Read Article21 September 2023
Brand Positioning - A Complete Beginners Guide Brand positioning is a crucial first step before creating a brand identity, brand strategy, or building out the foundations of your business. In today's high noise, low signal marketplace, successful brand positioning is...
Read Article8 August 2023
We are over the moon to announce that we have a new member and friend joining our creative team: Dave Cozens. For those of you who don’t know (and love) Dave, he is a talented and experienced Creative Director and...
Read Article21 July 2023
Have you ever heard your significant other say something like “It's not just what you say, but HOW you say it”. Well, the same applies for brand messaging. Brand messaging may be a new concept for you, as it is...
Read Article27 May 2023
We always tell our clients: Clarity beats clever!! Clarity cuts through the noise, overcomes information overload, enhances brand differentiation, caters to diverse audiences, and fosters longevity and consistency. With countless brands vying for attention, it's essential to cut through the...
Read Article27 May 2023
Picture this. Imagine your business is operational, yet it's hard to distinguish yourself in a throng of contenders. You've got an amazing product or service, yet it seems like your target audience barely notices you exist. The culprit? A weak...
Read Article2 May 2023
At Creative Resort, we know branding is an essential part your business. A strong and connected brand differentiates a company from its competitors and establishes trust and credibility with your audience. As we look ahead to 2024, there are several...
Read Article19 November 2022
Figuring out if a creative agency is really good at one task or average at many makes a big difference to the end result. Traditionally companies would partner with a large agency with 50+ people who can work on your...
Read Article5 August 2022
Strong logos will stand out whilst also complimenting your brand identity. A great logo consists of a combination of a graphic, typography, and colours, which must be relevant to the business and to your target audience. As a business owner,...
Read Article20 July 2022
If you've found yourself wondering "What is a brand message?", you've come to the right place. Learn about brand messaging and why it's crucial for today's modern businesses. When spending their hard-earned money, today's consumers are more selective and reluctant...
Read Article10 April 2022
Are you starting a new website or thinking about a redesign? Then it helps to be aware of current trends or ways that you can super charge your website before you begin design and construction. What makes a good website...
Read Article12 February 2022
Creative Resort was launched in 2016 as a creative advertising agency focused on working with brands that make the world a better place. We provide our clients with the solutions they need to connect with their message and elevate their...
Read Article17 December 2021
Why use brand identity guidelines? Are you having trouble creating a company culture that merges different departments into a cohesive unit? The last thing you want is an itsy bitsy brand, where everyone interprets the visual identity their own way....
Read Article3 December 2021
There are many key elements that form the foundation of a really good brand. Simply think of favourite brands that you were impressed by from Day One. Consider Nike that use inspirational athletes or a Rolls Royce – “the gold...
Read Article9 September 2021
We recently received our first 5 star review on Clutch.io and were encouraged to share this milestone with our audience! Creative Resort is a creative advertising agency that leads SMEs toward both marketing freedom and excellence. We provide a perfect...
Read Article1 September 2021
Designing and building an entirely new website can seem daunting. Whether you have a site which needs work, or your current website needs a complete makeover, we understand how overwhelming it can feel. Reasons why you need a new site;...
Read Article1 September 2021
Almost every company that comes to Creative Resort wanting to build a brand, website or a piece of communications often results in doing one common thing wrong… They believe they need to tell everyone EVERYTHING. They don’t want to leave...
Read Article26 April 2021
Getting to the bottom of your analytics Analytics should be at the forefront of the decision-making process for your online business. However, I’m noticing that many of my clients are clueless about the core data that describes their business. I...
Read Article1 January 2021
A strong brand takes consistency and ownership. Ending up with an ‘itsy-bitsy’ brand is a common problem we see often when connecting with new clients: it looks like everyone has had their hand in it. We often see itsy-bitsy brands...
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