Precise Air
Fresh New Thinking
Precise Air’s rebrand was about evolution, not reinvention. We retained their existing logo — a mark already recognised and trusted — and built a new visual system around it that feels fresh, modern, and distinctly Precise.
The new identity is clean, modular and confident, creating consistency across every touchpoint while allowing flexibility for different divisions and applications. Paired with a refined colour palette, bold typography, and an extensive new image library, the system brings clarity and cohesion to the brand at every level.
Photography played a central role. Our custom shoot captured the people and environments that make Precise Air exceptional — blending an editorial polish with genuine realism. From boardrooms to control rooms, and the many spaces in between, the imagery reflects a company grounded in leadership, craftsmanship and pride.
Evolving a trusted brand into a confident market leader
Beyond the visuals, we developed brand messaging and rollout strategies that strengthened Precise Air’s positioning across both sales and marketing channels. The refreshed narrative — centred on leadership, expertise and reliability — gave the team a clear voice for tenders, proposals and client communications. This extended seamlessly into their conference and event presence, with branded stalls, signage and collateral that now reflect the same clarity and confidence as their new identity.
Today, the refreshed brand extends across the organisation — from digital and print to internal communications, uniforms and events — positioning Precise Air as a leader defined by expertise, innovation and trust.
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