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Canwork is an online platform with the primary goal of linking businesses within Canada with lower skill levels in developing nations. It simultaneously aids employers in locating dependable and cost-effective talent for their projects while efficiently managing them through the use of smart contracts and cutting-edge technology. We were pumped to dive into this project, collaborating remotely and across international borders, spanning multiple time zones.
The development of Canwork involved the creation of a brand identity that reflected its vision, mission, and values. Creative Resort had the privilege of developing the brand name, fostering unity and alignment among the team in terms of brand messaging, core values, positioning, and more.
Brand ID Development
Canwork aims to create a global and inclusive community of workers and employers who can benefit from each other's skills and opportunities. We wanted to ensure the brands welcoming feeling “Welcome to Canada” was portrayed throughout the visual identity. The simple typographic logo using soft round edges combined with the maple leaf logo mark helped to unify this message.
Custom Illustrations
The imagery used throughout the brand the is vibrant and engaging, using custom illustrations that convey the stories and experiences of the workers and employers who use Canwork. The illustrations also tie the brand values together, such as empowerment, collaboration, diversity, and innovation.
Brand Guidelines
The brand identity project also included creating a brand guideline document that outlines the rules and best practices for using the visual identity system in various applications and contexts. The brand guideline drives consistency and coherence of the brand identity across all touchpoints, such as the Canwork website, app, social media, marketing materials, and other communications.
A simplistic user flow
Working with the team, we also developed a streamlined app design with a simple and intuitive interface that uses icons, colors, and animations to guide the users through the process of finding and applying for jobs.
The app would allow the users to create a profile that showcases their skills, education, experience, and achievements. The app also helps the users to write a resume and a cover letter in English using templates and suggestions based on their profile information
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