Mobile app design & brand identity for medical technology brand
We have recently had the opportunity to work on a brand identity for a cutting edge tech product that delivers comfortable, easy to use wearable medical devices. The Saiiv team were after not only an app development team but a creative web design team who respected the connection between the brand and the user experience. The technology behind Saiiv is designed to deliver better health and a better life. The essence of the brand is simply... better.
A better offering, a better technology, better service, better health, better patient practitioner relationships, better monitoring and management of ailments, a better life and, at the end of the day, a better way to work and support those whose life is coming to a close. The elements of the brand consists of the stylish black and grey colour with it’s circular pattern which works to convey the embedded sensors in the fabrics.
Our comprehensive brand style guide, shows how the brand extends into photographic treatment, graphics treatments, packaging and advertising communications. This is also extended into an application design which carefully guides the patient through their vital signs throughout the day.
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