Australian Not For Profit Brand Refresh and Brand Messaging

Relationships Australia NSW engaged our team to rebrand their training division for relaunch. Previously named AIRS, Creative Resort brainstormed several options resulting in the final name Professional Training alongside their tagline "Empowered Learning". This rebrand rolled out into visual identity development, curriculum material and custom brand photography to support their advertising needs.

Working closely with the RANSW team, we looked at ways in which the RAPT brand could continue stand on its own two feet without moving too far away from the National Brand. Keeping with the RANSW font; Gotham - we looked at ways to work with title case and different weights to give Professional Training a look of its own. Our navy blue colour palette coupled with soft pastels helped to portray the softer side of the organisation, while keeping a corporate look which was appropriate for their target audiences in Government & Education.