ARTEM
A Reimagined Identity Rooted in Leadership and Growth
We had the pleasure of partnering with Sally King and Julian Brophy (marketing, brand strategy and content development) to work jointly on the new brand visualisation for The ARTEM Group, a Melbourne-based consultancy that designs and delivers high-impact leadership growth experiences. Collaborating closely with Sally and Julian, we crafted a strong new identity that connected with ARTEM Group's future vision and Brand Blueprint.
Central to this transformation was their new positioning—Leadership Revealed—which underscores their mission to uncover and cultivate leadership potential within individuals and organisations.
At A Glance
This comprehensive rebrand brought cohesion and vibrancy to their marketing presence, while staying true to ARTEM Group’s core values of care, support, passion, people, change, and compassion.
Logo & Colour Palette
We began by refining ARTEM Group’s logo, giving it a modern, typographical clean edge that reflects their professional and forward-thinking approach to leadership. The new colour palette draws inspiration from the earthy tones of the Australian environment, with a balance of warmth and strength to evoke trust and innovation. This palette has become a cornerstone of ARTEM Group's identity, bringing consistency across all touchpoints.
Art Direction Inspired by nature
For the visual direction, we wanted to capture the essence of ARTEM Group’s local roots. The art direction highlights the stunning Australian landscape, with imagery that mirrors the natural beauty and diverse ecosystems found across the country. This element has been integrated into their visual storytelling, helping their clients connect with the brand on a deeper, more emotional level, aligning with their values of care and compassion.
Cohesive Marketing Collateral
We worked on delivering a unified and compelling visual identity for ARTEM Group’s marketing collateral, ensuring that every piece—from brochures to business cards—carries the new brand voice and visuals seamlessly. The design brings clarity and a sophisticated aesthetic, reflecting ARTEM Group’s commitment to supporting their clients through times of change, driven by a passion for people and leadership development.
Thanks to the collaboration with Sally King and Julian Brophy from Perception Partners, ARTEM Group now has an inspiring identity that not only resonates with their existing clients but also speaks to their future aspirations as a leader in learning and development perfectly aligned with their new positioning: Leadership Revealed. We're proud to have helped bring their vision to life.
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