Brand Strategy
Get the foundations right with a well thought out brand strategy.
Mold your business today into a great brand tomorrow!
A brand strategy is a business's long-term plan outlining their values, mission statement, messaging & audience.
Most people think that the terms "brand" and "business" mean the same thing and that you can use them interchangeably. While this is true to some extent, a brand is so much more than just a business.
A brand is the face of a business. It's what customers see, and it defines how they'll perceive a company when they buy its products or services.
Your brand is your business's North Star, defining who you are as a business. Knowing this should help illustrate why the brand strategy is crucial for any modern business.
Creative Resort works with businesses of all shapes and sizes to help them clearly define the best strategy for them, and make the most of their true brand identity!
What’s the Purpose of a Brand Strategy?
While most business owners focus on making sales and generating profits, it's essential to understand that a considerable part of why people buy from them in the first place is because of their branding and brand positioning.
But why are branding strategies vital to success?
Defining Your Business
The brand strategy process is meant to help businesses identify their niche and define who they are in the world of business first, before they begin other fundamental marketing initiatives like a visual identity, social media strategies and marketing executions.
Whether we're talking about a new business owner in the initial planning stages or an existing business looking for ways to improve its bottom line, defining brand identity is a crucial tool that will help bridge the gap between your products and your customers.
Improving Brand Perception
A brand isn't just a business.
A brand is the heart and soul of that business, which means that it's the way current and future customers will perceive that business.
Having a clearly defined brand value proposition, mission statement, and brand identity help make sure that your current and potential customers will get the right idea about your business.
Cultivating Trust
ccording to the 2019 Edelman Trust Barometer study, 33% of consumers have stated that trusting a brand is important to them. After all, if a business seems sketchy or untrustworthy, why would you want to give them your hard-earned money?
Simple concepts, like having a beautifully designed website with professionally-designed logos and graphics or even simply maintaining a consistent tone of voice throughout your brand messaging, are great ways to improve the way people view your business.
Measuring Success
Brand strategies also help businesses measure success over time.
When we begin creating a strategy, we can work together with you to identify a range of crucial branding metrics, such as your audience size and engagement levels, which can be tracked, measured, and reviewed regularly.
By keeping an eye on these metrics, your business will have a clearer idea of how it's growing and changing over time.
It's like an adventure
for your brand
Brand Strategy FAQ
Brand Strategy - Frequently Asked Questions
You now know why having a clearly defined plan is an integral part of every successful business. Let's answer some of the most common questions we hear from our clients.
What is a brand strategy?
A brand strategy is a long-term plan to develop a successful brand image. Essentially, it's a plan that helps a business outline its core brand values and overarching goals. It is also the part of your business plan that determines how the business will build rapport and trust with its audience.
What is an example of an effective brand strategy?
An effective brand development strategy starts by considering the business's overall goals and objectives. Secondly, business owners must identify their audience and competitors. Lastly, it's time to develop brand guidelines to keep everything from the brand name and tagline to the logo, brand voice, personality, online and offline executions and everything else in line with your audience's values. We would be happy to share some examples of effective brand strategies when you contact us.
How do I build a brand strategy?
An effective brand development strategy starts by considering the business's overall goals and objectives. Secondly, business owners must identify their audience and competitors. Lastly, it's time to develop brand guidelines to keep everything from the brand name and tagline to the logo, brand voice, personality, and everything else in line with your audience's values. We recommend you think of any major stakeholders in your business who should be involved in the brand strategy development, including people on your team who can offer unique insights.
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Are you wanting to rebrand your business? In need of photography for your social media? Relaunching your website? We’ll happily provide you with a free proposal to give you an idea on costs and time frames. Simply fill out the form and we’ll be in touch within hours.
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