# Brand Strategy, Messaging & Identity Services

> Brand foundations and positioning, naming, messaging, visual identity, brand photography and marketing from Creative Resort, a Sydney brand agency.

URL: https://creativeresort.com.au/services/

## We dive deep

To understand what lays beneath the surface

## We'll tell you where to go

(in a good way)

Like going on a road trip without a GPS, you just wouldn’t even start the engine. Creative Resort guides you through a method that clearly defines a direction that your brand can follow. We won’t take you down a scenic route for no reason, we want to see your brand reach it’s ultimate destination following the right route.

### Brand Foundations, Positioning & Strategy

The success of your brand will depend on getting your foundations rock solid in the beginning. You don’t want to hear the brakes begin to squeak as you pull out out of the driveway. We take the time to get it right from the moment you first check-in the door.

- Values, Mission, Vision, Story and Promise
- USP & Positioning
- Audiences and Key Personas
- Strategic Direction + Creative Direction
- What Category do you OWN?
- The Problem You Solve

### Brand Naming

Maybe one of the most important stages in a brand’s life. You dedicate the deserved time it takes to name your kids, pets (sometimes your car) so it makes sense that your brand should recieve the dedicated time needed to produce a name that will resonate with you target audiences. This integral process is one that everyone should collaborate on so nothing gets left off the table. If the naming foundations are solid then you are setting your brand in the right direction.

- Brand Name Research
- Concept Development
- URL Availability

### Brand Messaging

Brand messaging defines the narrative and communicates the values, mission, and personality to your target audience. It ensures consistency across all of your communications reinforcing your brand’s promise. It conveys the benefits and value propositions of the brand which helps build trust in the market. Ultimately clear brand messaging is what makes your audience sit up and listen.

- Core Messages
- Key Messages to Customer Segments
- Elevator Pitch
- Brand Tone of Voice
- Copy Guide

### Visual ID

Working with everything we’ve discovered and created in the phases earlier, we get to the visual and verbal expression of your brand essence, the way you want to be perceived and remembered by your customers. We will design a unique logo, colour palette, typography, imagery, tone of voice that reflect your brand personality and values. We will also create a brand style guide that documents the rules and guidelines for using your brand elements consistently and effectively.

- Core Messages
- Key Messages to Customer Segments
- Elevator Pitch
- Brand Tone of Voice
- Copy Guide

### Brand image library

An image library helps your brand be easily recognised - it’s your visual megaphone! By shooting, compiling and maintaining a well-organised image library, a brand can effectively manage its visual identity, reinforcing how the brand looks to those you want to be noticed. It enables a brand to quickly align with its unique style and messaging, which helps reduce the risk of using outdated or off-brand imagery.

- Concept development
- Image shoot list
- Production management
- Shooting
- Post production

### Brand Communications, Marketing & Advertising

Consistency is key when you’re rolling out your brand’s communications, marketing, and advertising to the masses It ensures that every interaction a customer has with the brand, whether through social media, ads, or customer service, aligns with the brand’s core values and tone of voice. Consistent messaging prevents confusion, which makes it easier for your brand to resonate with your audience over time. It makes your brand look a whole lot stronger than your competition giving you street cred you deserve!

- Marketing strategy
- Brochures, Flyers, Communications
- Direct Marketing campaigns
- Website design & build
- Marketing communications design and built
- Exhibition design
- Advertising
- Social Media design
- Digital Marketing design

## Come test the waters

Request a proposal

Email chelcie@creativeresort.com.au. Phone +61 411 724 350 or +61 2 9100 0846. Office: Level 2, 35 Clarence Street, Sydney NSW 2000, Australia.