# Creative Resort > Creative Resort is a Sydney brand and messaging agency working with businesses across Australia on brand strategy, messaging and identity. URL: https://creativeresort.com.au/ Creative Resort is a brand and messaging agency based in Sydney, working with businesses across Australia on brand strategy and positioning, naming, messaging, visual identity, graphic design, photography and websites. ## Check-in Your Brand Welcome to Creative Resort. You've come to the right place. ## Creative Resort merges strategic thinking and creativity to give brands the direction they need. And we have fun doing it. ## Our brand creation process ### 1. Research & Discovery Before setting out on a journey together, we will first establish your current road map and trace back to where you’ve come from. It’s like looking in the rear view mirror. It also gets our creative team across your industry and clearly helps us to understand the mechanics of your business operations. It’s a great chance to get under the bonnet to see what’s going on! [Uncover your road map](https://creativeresort.com.au/services/#Brand-Foundations) ### 2. Brand foundations What we call ‘Finding your North Star’ (the main driver). We get down to the nitty-gritty of your brand, the reason why you exist, and what makes you different from others. We will work together to define your brand promise, vision, mission, values, and voice. This is where we create a brand story that captures your origin, journey, and aspirations. [Setting the GPS](https://creativeresort.com.au/services/#Brand-Foundations) ### 3. Messaging & Positionning Here we’ll also determine your USP (Unique Selling Point) and find out how you set yourself apart. Working with our proven positioning process, we’ll get crystal clear on what you do, the problem you solve and how that makes you unique. We’ll also help to find your key messages, devise a positioning line, get creative on how we express them and then map out how we speak to each defined target audience - it’s your playlist that sings to everyone! [What makes you unique](https://creativeresort.com.au/services/#Brand-Messaging) ### 4. Brand Identity Working with everything we’ve discovered and created in the phases earlier, we get to the visual and verbal expression of your brand essence, the way you want to be perceived and remembered by your customers. We will design a unique logo, colour palette, typography, imagery, tone of voice that reflect your brand personality and values. We will also create a brand style guide that documents the rules and guidelines for using your brand elements consistently and effectively. [Connecting what you say with how you look](https://creativeresort.com.au/services/#Brand-Name) ## Creating memorable work for our clients Its what makes us tick Nailing the brief and making our clients look great is what gets us out of bed in the morning. We’re a small but mighty team of creatives that love what we do. - **Jeff Hawkins**, Creative Director. It Jeff is an award-winning creative director with over 25 years of advertising experience. He has worked with a wide range of clients from international brands to local businesses. Jeff’s strengths in business strategy, combined with his natural flair for aesthetics makes for a well rounded creative professional. A competent designer, illustrator and photographer, Jeff’s dedication to his work enables him to consistently produce outstanding results for clients. - **Chelcie Plowright**, Managing Director & Brand Strategist. Chelcie brings over 10 years in the design and technology fields. From developing award-winning mobile apps, managing digital and advertising agencies and developing global brands in Australia - Chelcie handles any challenge with enthusiasm. Her breadth of experience includes working with non-profit and government organisations, tech start-ups and marketing consultancy services. Chelcie is devoted to building effective creative strategies for clients, helping them to achieve real-world results in their respective fields. - **David Cozens**, Senior Lead Creative. Dave has over 20 years in the advertising industry and has worked with major brands through to start-ups across a diverse range of industries. As a highly skilled art director, Dave also takes a deep interest in how businesses can best communicate their message to achieve strong results. Dave strengths lie in his ability to understand and deliver campaigns that command impact. Dave’s award-wining campaigns over the years are a testament to how much he loves to solve creative challenges for clients. - **Katie Stone**, Senior Designer. Katie is our wonderful Senior Graphic Senior who creates magic on a daily basis. She’s an absolute all-rounder; putting her skills to print, brand development and digital design. She has gained strong creative and technical skills during her 10+ years of industry experience which allows her to work efficiently and with a great eye for detail. ## Creating memorable work for our clients Its what makes us tick > As a marketing consultancy we deal with numerous clients over a diverse range of industries. Having a team like Creative Resort to partner with makes the process so much easier. They are genuinely interested in what each business’ goals are and won’t rest until setting a clear direction in order to achieve results. Their process always proves itself time and again and matched with their dedication to seeing every project through is why I continually pick up the phone when I need REAL strategic creative thinking. It’s always rewarding when we recieve great feedback on how both our marketing and Creative Resort’s team works so seamlessly. It’s such a great experience partnering with the team...and FUN > > Linda Dunkin, Market My Brand - Director > Vergola NSW has a proud tradition being Australia’s original outdoor-louvre-system brand. For many years we’ve been in the trusted hands of Creative Resort, guiding us through our various phases and producing excellent creativity with the strategy to back it up. Our latest campaign ‘The art of light and shade’ has elevated our brand yet again. With such a big departure from anything else in the market, we were a little overwhelmed with such a massive undertaking. However, as usual, Creative Resort took the lead and managed to bring the concept to reality - only far better than we possibly imagined! Their creative vision keeps us inspired to try new things knowing the outcome will be memorable. They always make the process enjoyable and have been truly collaborative with us every step of the way. > > Peter Rust, Vergola - Founder > The Creative Resort team is my first choice for photography and brand visual identity work. They punch above their weight when it comes to creative ideas and are all in when it comes to delivering the work on time and satisfying clients expectations. What I love most about the Creative Resort team is their ability to listen and collaborate amongst themselves to come up with original ideas that really work commercially. > > Sally King, Former Head of Marketing - Coleman Greig Lawyers > Working alongside some of the world’s best marketers, I’ve been fortunate to take insights from the very best in the industry. When it comes to finding an agency that can seamlessly navigate the intricate realms of both strategy and creativity, Creative Resort continually stands out as the one of the best. Their ability to simplify even the most complex processes while delivering unparalleled results is truly commendable. Throughout our collaboration on numerous branding and creative campaigns spanning corporate to for-purpose initiatives, Creative Resort has consistently showcased their unwavering dedication to excellence. What sets Creative Resort apart is not just their exceptional talent, but their genuine openness to listening and their willingness to challenge conventions. It’s within these robust conversations that the seeds of innovation are planted, ultimately yielding the best outcomes. In my experience, I’ve yet to encounter an agency that matches Creative Resort’s blend of expertise, creativity, and client-centric approach. Without hesitation, I wholeheartedly recommend Creative Resort to anyone seeking unparalleled strategic and creative solutions. > > David Goldman, Former Marketing Director RANSW > One thing when launching a start-up is to nail the branding. Before that it’s paramount you’ve got the right messaging. Creative Resort has the unique ability to drill down and understand a business so they can map a crystal clear direction. Branding can only start after they weave their messaging magic. Having engaged the team for well over a decade it amazes me in their ability to constantly bring fresh thinking to the table and solve whatever creative challenges that are thrown at them. Our brand wouldn’t be where it is today if Creative Resort weren’t involved in our business. > > Doug Smith, Coolsheet - Cofounder ## Continually delivering amazing creative It's why we get out of bed in the morning So much great work to showcase yet such little time! Take a look at what is only a snapshot of the work we've created for some very happy clients. We'd love to see what we could do for your brand! - [RWW](https://creativeresort.com.au/work/rww/) - [Saiiv](https://creativeresort.com.au/work/saiiv/) - [Trina Solar](https://creativeresort.com.au/work/trina/) - [Karis Life](https://creativeresort.com.au/work/karislife/) - [Coleman Greig Lawyers](https://creativeresort.com.au/work/coleman-greig-lawyers/) - [Canwork](https://creativeresort.com.au/work/canwork/) ## Come test the waters Request a proposal Email chelcie@creativeresort.com.au. Phone +61 411 724 350 or +61 2 9100 0846. Office: Level 2, 35 Clarence Street, Sydney NSW 2000, Australia.