# Branding & Brand Messaging Blog

> Articles from Creative Resort on brand strategy, brand messaging, visual identity and websites, with examples from Australian brands.

URL: https://creativeresort.com.au/blog/

- [Brand Differentiation: Why being different is the key to being chosen](https://creativeresort.com.au/blog/brand-differentiation-why-being-different-is-the-key-to-being-chosen/) (10 March 2026): Learn why brand differentiation matters, how it shapes brand messaging, and what Australian brands like Canva, Koala, Thankyou and Who Gives A Crap can teach us about standing out.
- [Ruffling a Few Feathers: Why Direct Mail is Making a Comeback Today](https://creativeresort.com.au/blog/ruffling-a-few-feathers-why-direct-mail-is-making-a-comeback/) (13 November 2025): In a world where digital messages flood our inboxes and social feeds are overflowing with ads, it’s becoming harder than ever for brands to cut through the noise. The irony? As everything becomes more digital, the most powerful way to make an impression might just be something you can touch.
- [How to Set a Great Brand Vision (According to Denise Lee Yohn)](https://creativeresort.com.au/blog/how-to-set-a-great-brand-vision/) (30 October 2025): Recently I’ve been reading a best-sellingbrand book by Denise Lee Yohn called What Great Brands Do - The Seven Brand-Building Principles That Separate the Best from the Rest - link here if you want to read it, and she emphasises that powerful brands “start inside.”
- [Seven Australian Brands Nailing Their Brand Messaging](https://creativeresort.com.au/blog/seven-australian-brands-nailing-their-brand-messaging/) (25 September 2024): Discover how top Australian brands are building standout brand identities and effective messaging. Learn strategies to enhance your own brand's presence, connect with your audience, and stand out in the market.
- [Brand Promise, USP, Elevator Pitch, Brand Story, Brand Personality – What’s the Difference?](https://creativeresort.com.au/blog/brand-promise-usp-elevator-pitch-brand-story-brand-personality-what-s-the-difference/) (25 September 2024): Brand jargon can sometimes blur the lines between key concepts (don’t worry, we’ve all been there). But getting a clear handle on the differences between brand promise, USP, elevator pitch, brand story, and brand personality—not to mention your guiding North Star—is key to building a brand that stands out and sticks.
- [Did someone say rebrand road trip? :)](https://creativeresort.com.au/blog/did-someone-say-rebrand-road-trip/) (9 August 2024): That’s right, we’ve been driving with the navigation sorted and have been picking up some cool inspiration. Now we've finally arrived. Welcome to the New Creative Resort! We’re pretty chuffed…
- [Shining Bright in Melbourne: the 2023 Trina Trivia Networking Event](https://creativeresort.com.au/blog/shining-bright-in-melbourne-the-2023-trina-trivia-networking-event/) (17 November 2023): Creative Resort were engaged to host, design and manage Trina's annual networking event in Melbourne at the 2023 All Energy Conference
- [Is Your Brand Swimming In a “Sea of Same”?](https://creativeresort.com.au/blog/is-your-brand-swimming-in-a-sea-of-same/) (21 September 2023): Brand positioning is a crucial first step before creating a brand identity, brand strategy, or building out the foundations of your business. In today's high noise, low signal marketplace, successful brand positioning is vital. It's the art and science of carving out a distinctive space for your brand in the minds of your target audience.
- [Introducing the newest member of our Creative team.. Dave Cozens!](https://creativeresort.com.au/blog/introducing-the-newest-member-of-our-creative-team-dave-cozens/) (8 August 2023): We are over the moon to announce that we have a new member and friend joining our creative team: Dave Cozens. For those of you who don’t know (and love) Dave, he is a talented and experienced Creative Director and strategist who has worked with some of the most renowned brands in the industry.
- [How to Define, Develop and Deliver Your Brand Messages](https://creativeresort.com.au/blog/how-to-define-develop-and-deliver-your-brand-messages/) (21 July 2023): Brand messaging is the way you communicate your value proposition, personality and competitive edge to your target audience. It's not just what you say, but how you say it and where you say it.
- [Communicating Your Key Messages: Why Clarity Beats Clever.](https://creativeresort.com.au/blog/communicating-your-key-messages-why-clarity-beats-clever/) (27 May 2023): Clarity cuts through the noise, overcomes information overload, enhances brand differentiation, caters to diverse audiences, and fosters longevity and consistency.
- [What Makes A Strong Brand Identity?](https://creativeresort.com.au/blog/what-makes-a-strong-brand-identity/) (27 May 2023): In this post, we'll delve deep into how visual elements such as professional logo design and color palettes influence customer perception.
- [The Branding Trends To Watch Out For in 2024](https://creativeresort.com.au/blog/the-branding-trends-to-watch-out-for-in-2024/) (2 May 2023): We know the importance of brand and positioning for any business. That’s why we’ve detailed the top five branding trends for 2024.
- [Choosing the right Creative Agency for your brand.](https://creativeresort.com.au/blog/what-is-brand-messaging-anyway/) (19 November 2022): Figuring out if a creative agency is really good at one task or average at many makes a big difference to the end result. Traditionally companies would partner with a large agency with 50+ people who can work on your brand message, advertising, website, social media strategy, marketing plan and much more.
- [What Makes A Good Logo Design?](https://creativeresort.com.au/blog/what-makes-a-good-logo-design/) (5 August 2022): A great logo consists of a combination of a memoerable graphic, typography, and colours, which are relevant to the business and to your target audience.
- [What Is A Brand Message? - And Why It's Crucial To Your Business](https://creativeresort.com.au/blog/what-is-a-brand-message-and-why-it-s-crucial-to-your-business/) (20 July 2022): If you've found yourself wondering "What is a brand message?", you've come to the right place. Learn about brand messaging and why it's crucial for today's modern businesses.
- [What makes a website GREAT in 2022?](https://creativeresort.com.au/blog/what-makes-a-website-great-in-2022/) (10 April 2022): Are you starting a new website or thinking about a redesign? Then you need to be aware of current trends that are expected by your audiences and the strategies your competitors have already implemented.
- [Creative Resort Recognised by Clutch as a Leading 2022 Brand Agency in Australia](https://creativeresort.com.au/blog/creative-resort-recognised-by-clutch-as-a-leading-2022-brand-agency-in-australia/) (12 February 2022): Creative Resort was launched in 2016 as a creative advertising agency focused on working with brands that make the world a better place. We provide our clients with the solutions they need to connect with their message and elevate their overall branding. For years, we’ve been dedicated to leading our partners to advertising excellence.
- [What Are Brand Identity Guidelines And Why Does Your Brand Need Them?](https://creativeresort.com.au/blog/what-are-brand-identity-guidelines-and-why-does-your-brand-need-them/) (17 December 2021): Brand identity guidelines help keep brands on track and will not leave customers confused about what your company is about. You can give the guidelines to suppliers, contractors and partners so they can also follow your brand identity.
- [What is brand messaging anyway?](https://creativeresort.com.au/blog/what-is-brand-messaging-anyway-copy/) (3 December 2021): There are several key elements that form the foundation of a really good brand. Simply think of your favourite brands that you were impressed by from Day One. Consider Nike that use inspirational athlete or a Rolls Royce – the gold standard for car luxury. These examples have very clear messaging that sets them apart; which is why you need to “Just Do It!”.
- [Creative Resort Wins First-Ever 5-Star Review on B2B Website Clutch](https://creativeresort.com.au/blog/creative-resort-wins-first-ever-5-star-review-on-b2b-website-clutch/) (9 September 2021): At Creative Resort, we value our clients’ vision as we help them grow their businesses. In line with our efforts to lead our partners to digital growth, we’ve received our inaugural 5-star review on Clutch!
- [What’s the process behind a website refresh?](https://creativeresort.com.au/blog/what-s-the-process-behind-a-website-refresh/) (1 September 2021): Designing and building an entirely new website can seem daunting. Whether you have a site which needs work, or your current website needs a complete makeover, we understand how overwhelming it can feel.
- [The problem we see with most brands is..](https://creativeresort.com.au/blog/the-problem-we-see-with-most-brands-is/) (1 September 2021): Almost every company that comes to Creative Resort wanting to build a brand, website or a piece of communications often results in doing one common thing wrong…
- [Why your website analytics matter](https://creativeresort.com.au/blog/why-your-website-analytics-matter/) (26 April 2021): We’ve created a blogpost to help you get understand your analytics and get more insight into how your website is performing.
- [Is your brand an ‘itsy bitsy’ brand?](https://creativeresort.com.au/blog/is-your-brand-an-itsy-bitsy-brand/) (1 January 2021): Are you dealing with an itsy bitsy brand? Fortunately, it is fairly easily fixed, with an alignment of the key messages, followed by a visual style treatment that can be applied to all of your communications from website to advertising to staff engagement.